Yann Caloghiris

30-minute session

Yann Caloghiris, is an award-winning designer and marketer who leverages emerging technology to design for people, not demographics. He believes that for every challenge, however intimidating, there is an abundance of equally bold solutions to discover, design, and deploy with joy.As the Executive Creative Director of Left Field Labs his extensive experience in design and brand marketing, as well as with emerging mediums such as XR, VR, Web3, AI and generative design, Yann has helped numerous ambitious brands embrace innovation and make calculated leaps forward.Yann has consulted for many well-known brands, including Google, Meta, Amazon, Ford, Estée Lauder, Cisco, Nokia, Sony, Unity, and Mercedes-Benz, playing a crucial role in brand marketing, experiential and experience design for both Ford and Lincoln in North America, where he co-invented a Level-4 autonomous driving features.As an international speaker and industry thought leader in the fields of design, technology, and marketing, Yann is a regular speaker at World Disrupt Forum, SAE World Congress, SXSW, and Event Marketer. His talks range from applying neuroscience to experience design, to how AI has positively disrupted the creative industry for over a decade. His background in both brand marketing and experience design has allowed him to serve as a strategic partner at all levels of organisations, helping to guide executive decision-making and shape business trajectory. He helps ambitious organizations not only define brand strategies, but also—unique in the industry—bring to market and operationalize digital products and brand experiences at scale.